Why Responsiveness Matters?

Responsive design ensures that no matter the device a user is using him or her should get same experience while getting into your website; this has become mandatory as people now use mobiles, tablets and more to access websites.

Fig. Desktop vs Mobile Design Illustration

Improved User Experience

A responsive site is designed to adjust its layout for optimal visibility and easy usability on just about any screen size, providing a good user experience regardless of the mobile device used whether tablet or smartphone. This will make your visitors active and it can help reduce the bounce rate which leads to a better customer retention.

Fig. Person viewing website on a mobile phone

SEO and Cost Efficiency

Responsive websites are top priority for search engines as google, therefore ranking responsive ones higher because of better user experience and content indexation.

Fig. Illustration of website climbing in search results 

Lower Maintenance and Cost

One responsive site, instead of a separate versions for desktop and mobile devices saves development costs (single approach) the need to update twice by ensuring everything is consistent with your brand.

In a nutshell, Responsiveness adds search-friendliness, makes seamless user-experience & enhances accessibility across all devices.


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